Without the slightest of doubt, Najib had worked hard before the elections - traversing the whole country campaigning very hard for the elections. His advisers were very convinced that Najib was very popular with the Rakyat. All his policies GTP, ETP, NKRA and a few other acronyms were presented to the people. There was massive advertisements covering these policies. His advisers were very happy but certainly they seemed to have forgotten to ascertain whether the Rakyat were happy. Br1m, tr1m, kar1sma and so on were also given out and again it was assumed that this would give BN the support of the Rakyat.
In the midst of Zulkifli Nordins and Ibrahim Alis, BN sought to reach out to the Chinese voters in an unprecedented manner including a concert of Psy thrown in ( whose idea was it anyway????) and yet it did not achieve the desired result.
When Barisan lost the popular vote for the first time in Malaysian political history, it showed that whatever strategies BN employed failed. This means that Najib's election strategists failed big time. Admittedly, the cabinet did create a surprise of sorts but many in UMNO are now surprised why the cabinet looks the way it does. What's the direction and message the President of UMNO is giving?
Daim has already fired the first salvo. Is Tun Mahathir soon to follow?
Word is that UMNO "big guns" are already planning something on the quiet (not so quiet!).
Let us see what Najib's brilliant advisers are going to advise him now.